A LIVE KEYNOTE BASED ON THE BOOK
You plan everything.
Except your life.
Stop living on autopilot.
Start living on purpose.
Based on the book Life Plan, Jon Dwoskin and David Chernow bring your audience a live, working system for deciding who they're being, not just what they're doing.
You have a financial plan.
A fitness plan. A business plan. But not a plan for your life.
Most people are moving fast, staying busy, doing all the right things and still feeling like something essential is missing. Because nobody ever handed them a plan for life. Until now.
65%
of daily actions are triggered automatically by habit and routine, not conscious decision-making. Most people are already living on autopilot.
2025 BEHAVIORAL SCIENCE STUDY
Living on autopilot
- Busy running on habits, not chosen direction
- Burnout that never lets up or allows forward movement
- Big goals that never turn into action
- Quietly checking out, one day at a time
Living on Purpose
- A simple framework for purpose and direction
- Concrete next steps, not just inspiring ideas
- Decisions that actually move you forward
- A life shaped by choice, not by chance
Five Anchors. Three Dimensions. One Life Plan.
ANCHORS
DIMENSIONS
LIFE PLAN
This isn't a worksheet people forget by Monday.
Jon and David walk attendees through the exact system from Life Plan,
so every person leaves with direction they'll actually use.
Step One:
Define your anchors
Purpose, mission, why, core values, vision. The five things that set your direction once a year.
Step Two:
Track your dimensions
How you feel, how you live, how you show up. This is where direction becomes real.
Step Three:
Build your plan
Start it in the room. Keep it simple, and honest so you can revisit it weekly, monthly, yearly.
What People Walk Away With
Using the same framework from Life Plan, attendees will:
- Identify their purpose, mission, and "why" in terms they can use to make progress
- Define the non-negotiable values that should drive their decisions
- Build a clear 1-, 3-, and 5-year vision to move forward
- Close the gap between what they're doing and who they want to be
- Apply a simple daily, weekly, monthly, and quarterly framework that sticks
- Leave the room with a framework for building their one-page Life Plan
Built to Fit Your Event
Your audience leaves with a Life Plan, not just an idea they meant to act on.
OPTION A
The Keynote
A high-energy main-stage talk for conferences, kickoffs, and gatherings of any size. Introduces the Life Plan framework and gets the audience thinking differently before they've left their seats.
45–60 minutes, in-person
OPTION B
The Working Session
Jon and David lead the room through the full framework live. Attendees build their five anchors and leave with a working draft of their own Life Plan in hand.
2–3 hours, in-person
OPTION C
The Deep Dive
A longer, half- or full-day experience for leadership groups and retreats. Combines the Life Plan framework real time to build vision, values, and rhythm together.
4–8 hours, in-person
Perfect for
- Leadership retreats & offsites
- Conferences & kickoffs
- Wellness & personal-growth retreats
- Executive groups
- Founders & leadership summits
- Teams navigating change or growth
The Speakers
Two voices, one framework.
Jon and David are business growth experts with a deep understanding of how people build lives they actually want to live.
Jon Dwoskin
Jon Dwoskin has spent decades working with sales people, executives, entrepreneurs, and leaders on how to get unstuck and think BIG.
David Chernow
David Chernow brings a deep commitment to helping people build lives that feel genuinely their own. Simple enough to use. Honest enough to matter.
GET STARTED
This is not a goal-setting workbook.
This is your life. On purpose.
A handful of dates remain on Jon and David's calendar this season.
Tell us about your event, and we'll help you pick the right format.